The global PVC cling film market is segmented based on type, application, and geography. However, low resistance of PVC cling film to rough transport and availability of alternatives hamper the market growth. The major driver of the global PVC cling film market is the extensive demand from food industry. Moreover, it possesses high- & low-temperature resistance, allowing the product to be fresh for longer period of time. It protects meat and dairy products by inhibiting the growth of microorganisms. The major benefits of using PVC cling film is that it forms a seal without the use of adhesive by clinging to itself or to the container, and are cost-effective. Currently, PVC cling film is significantly contributes towards food safety, as it is one of the most widely used materials for food storage. Cling films are thin plastic wraps majorly used to protect food items to keep them fresh.
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